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Selling guide

Give your dress its best second chance

A flat €20.00 publishes your dress for 6 months. What makes the difference is the photos, the detail and the price — here's what works.

Photograph it well

  • Daylight near a window beats any lamp. Turn the flash off.
  • Hang the dress on a plain door or wall rather than laying it on a busy duvet.
  • Take the full length, the back, the bodice detail and the hem.
  • Photograph any mark, repair or missing button. Honesty sells faster than perfection.
  • Include the label if the size or brand is printed on it.

Write a description buyers trust

  • Say when it was worn and how often — 'worn once in May' tells a buyer a lot.
  • Mention dry cleaning, alterations or a shortened hem.
  • List what's included: bolero, veil, gloves, bag, hanger.
  • Add chest and length measurements in centimetres — children's sizing varies wildly.
  • Note the colour honestly: ivory, off-white and white photograph almost identically.

Price it to sell

  • Pre-loved communion wear usually sells for 30–60% of the original price.
  • Like-new and in-season pieces sit at the top of that range.
  • Listings priced close to shop price tend to sit unsold.
  • You can lower your price any time from your dashboard.

Handover and safety

  • Buyers contact you directly by email, or by phone if you chose to show your number.
  • Meet in a public place if you're handing over in person.
  • Use a payment method that leaves a record; be wary of anyone rushing you.
  • Post tracked, and keep the receipt until the buyer confirms it arrived.
  • Mark the dress sold in your dashboard so buyers stop enquiring.

Ready when you are.

List Your Dress